Pick-Up & Return: Fire Tablet
Layout Design
What is Amazon’s PICK-UP AND RETURN?
Amazon's Pick-up and Return function allows customers to conveniently return items they have purchased. Rather than having to personally package and ship the item back to Amazon, customers can initiate a return request online and select the option for Amazon to pick up the item from their specified location. This could be their home, office, or any other designated address. Once the return request is processed, Amazon arranges for a courier to collect the item at the chosen location, saving the customer time and effort. This service streamlines the return process, making it more convenient for customers while providing them with peace of mind regarding the handling of their returns.
Project Brief
The goal of this project is to develop two sets of 1020x1200 and 1200x1020 distinct marketing campaigns for Amazon's Fire Tablet. These campaigns will be presented to customers directly on their tablet's wakescreen. The project's final deliverables include three assets for each campaign set:
• Wakescreen + buttons (safety zone turned off)
• Wakescreen + buttons + safety zone
• Wakescreen only (no buttons, no safety zone)
DESIGN STYLES
While crafting the layouts, I faced the challenge of maintaining consistency with previous designs while ensuring the new material did not resemble a traditional advertisement, which could deter customer interest. One obstacle was devising designs without borders; while a full-bleed approach offered a minimalist aesthetic and spaciousness, it compromised text legibility.
Implementing borders addressed the legibility concern but constrained available space, necessitating strategic text placement within the designated area. Additionally, a crucial aspect of the project involved optimizing given assets in Photoshop, such as adjusting image dimensions to accommodate a 1020x1200 frame, which sometimes required cropping in and out of images or adding a gradient to fade out and extend the edges, maintaining composition integrity.
