McDonald’s x Faze Clan: “Friendsgaming”

Animations by Taylor Armstrong & Tracy Hoang

HOW IT STARTED

In November of 2021, McDonald’s and FaZe Clan came together to kick off a new tradition that allowed gamers from across the country to come together and enjoy delicious food while participating in intense gaming sessions. FaZe Clan, a professional esports and entertainment group, plays an influential role in the gaming community and has players worldwide from games such as Call of Duty, Halo, Valorant, and Fortnite. Teaming up with a prominent fast food chain such as McDonald’s, gamers are given exclusive gaming merchandise with their Crispy Chicken Sandwiches. Best of all, they can celebrate with their friends while watching FaZe Clan’s special live streams on Twitch.

THOUGHT Process

Going for a retro gaming style that captures the essence of both McDonald’s and FaZe Clan, the graphics appear static with minimal movement. While working alongside the Head of VFX, I assisted in bringing assets provided to life through the use of motion. In order to give this a retro-feel, the graphics vary from smooth transitions to ones that are more disconnected to represent games that existed before the advancement of technology such as a gameboy, unlocking childhood memories for some. The idea was to bring attention to the simple graphics without taking away from the main message. The graphics are all in a loop, so it can be eye-catching and not require the viewers to look throughout the whole duration.