2023 Nissan ARIYA Electric SUV
Creative Direction by Noah Huber | Storyboard Execution by Tracy Hoang
Bringing Visions To Life
Nissan's first all-electric SUV, ARIYA, is heralding a new era in the automotive sector with its sophisticated design and formidable performance capabilities. Distinguished as the top-ranking choice for driver satisfaction within the compact SUV category, ARIYA has gained prestigious recognition, notably securing the esteemed WARD'S 10 Best Interiors and UX award. Drawing inspiration from contemporary Japanese aesthetics, its interior showcases an elegant fusion of form and function, featuring illuminative accents inspired by Kumiko lanterns. With an impressive acceleration that propels it to 60 mph in a mere 4.8 seconds, ARIYA exemplifies the epitome of automotive excellence tailored to discerning drivers like you.
During my time as a Junior Art Director Intern at Designory, I had the privilege of collaborating closely with Creative Directors, actively contributing to bringing their visions to life. For this notable project, I leveraged my expertise in Post-Production and VFX to translate the vision outlined in my Creative Director's storyboard into a compelling video presentation for our client. Using Premiere Pro as my main program, I adeptly applied video editing techniques to craft seamless transitions to go with the right background music, adding the correct captions and even integrating my own voiceover to enhance the narrative coherence. Subsequently, the completed work was seamlessly transitioned to our Post-Production team for final execution.